1Business Information

2Information We Collect

2.1 Information You Provide

We may collect information you provide through forms or the chat widget, such as:

• name
• phone number
• email address
• message content (what you type)
• scheduling details you provide

2.2 Automatically Collected Information

We may collect certain information automatically, such as:

• IP address
• device and browser type
• pages visited and time spent
• referring/exit pages
• cookies or similar technologies (see Section 7)

2.3 Important Note About Phone Number Collection (Critical for A2P / 30896)

We may collect your phone number via calls or other interactions; however, SMS enrollment (opt-in) occurs only via the checkbox(es) on usalkalinewaterinfo.com/home.

3How We Use Information

We use information to:

• respond to inquiries and provide customer support
• coordinate and confirm appointments
• send service-related updates
• improve our Website, Services, and customer experience
• comply with legal requirements
• send SMS messages only where you have provided explicit consent (see Section 6)

4How We Share Information

We may share information with:

• service providers that help us operate the Website and communications (e.g., hosting, analytics, messaging tools)
• legal authorities when required by law
• parties involved in a business transfer (merger, sale, etc.)

5Data Retention

We retain personal information only as long as needed for the purposes described in this Policy or as required by law.

6SMS Opt-In & Mobile Communications (A2P/CTIA Compliance)

6.2 Message Types & Separate Consent

• Transactional/Informational messages require their own consent checkbox and may include appointment confirmations, reminders, scheduling coordination, service updates, and support follow-ups related to your request.
• Marketing/Promotional messages are optional and require a separate consent checkbox. They may include special offers, discounts, limited-time promotions, and service announcements.

Marketing consent is collected separately and is not combined with transactional/informational consent.

6.3 Message Frequency & Costs

Message frequency varies, up to 6 messages per month per message type.

Msg & data rates may apply.

6.4 Opt-Out & Help

Reply STOP to opt out at any time. Reply HELP for assistance, or contact us at [email protected] or +1 (775) 997-2169.